About Us
Valex Solutions combines the multitude of talents of V and Alex at the intersection of value and excellence to bring the gold standard of tech innovation solutions to brands.
The complementary nature of their past positions them well to become the go-to solution for beauty, retail, eCommerce and D2C brands aiming to maximize their potential in this new digital age. Alex comes from a fulfilling career of developing the original fast fashion pipeline and then going on to scale one of the world’s most recognizable brands, Forever 21, from 100 stores to over 800. As a former roboticist and software engineer turned strategist, V has helped some of the top brands in the world with tech innovation solutions like AI and data-driven marketing.
About Us
Valex Solutions combines the multitude of talents of V and Alex at the intersection of value and excellence to bring the gold standard of tech innovation solutions to brands.
The complementary nature of their past positions them well to become the go-to solution for beauty, retail, eCommerce and D2C brands aiming to maximize their potential in this new digital age. Alex comes from a fulfilling career of developing the original fast fashion pipeline and then going on to scale one of the world’s most recognizable brands, Forever 21, from 100 stores to over 800. As a former roboticist and software engineer turned strategist, V has helped some of the top brands in the world with tech innovation solutions like AI and data-driven marketing.

Hi, my
name is

V.

V began her engineering career in micro-fluidics research, moving on to design and build robots, software solutions, go-to-market strategies, and data-driven marketing campaigns. 

In each domain, her unifying skill is an ability to solve complex problems and recognize patterns which yield improvements in system performance. Following her years bringing data science to beauty and retail, she has combined her analytics background with a deep dive into market research, human psychology and digital strategy to drive KPIs in various industries like beauty, retail, and eCommerce through software products and tech innovation solutions including AI, web 3, and data science.

Now, she focuses on merging the strategy with a vast network of support to catalyze business goals through tech innovation, strategic partnerships, and designing the go-to-market from ideation to success. Key career highlights include designing an AI for BeneFit Cosmetics to maximize revenue, designing a new social media with top beauty influencer, Michelle Phan, and consulting on a variety of tech innovation problems for top brands.

V began her engineering career in micro-fluidics research, moving on to design and build robots, software solutions, go-to-market strategies, and data-driven marketing campaigns.

In each domain, her unifying skill is an ability to solve complex problems and recognize patterns which yield improvements in system performance. Following her years bringing data science to beauty and retail, she has combined her analytics background with a deep dive into market research, human psychology and digital strategy to drive KPIs in various industries like beauty, retail, and eCommerce through software products and tech innovation solutions including AI, web 3, and data science.

Now, she focuses on merging the strategy with a vast network of support to catalyze business goals through tech innovation, strategic partnerships, and designing the go-to-market from ideation to success. Key career highlights include designing an AI for BeneFit Cosmetics to maximize revenue, designing a new social media with top beauty influencer, Michelle Phan, and consulting on a variety of tech innovation problems for top brands.

Hi, my
name is

V.

Hello,
I am

Alex.

A true original leader in retail, Alex began revolutionizing supply-chain and merchandising pipelines in the 1990s. His systems yielded the fast fashion movement and Forever 21 brought him on to become their President. He spent 20 years as President at Forever 21 scaling it from 100 stores to over 800 and revenue increased from the hundreds of millions to the billions. 

Now, Alex is implementing strategies and solutions to help major brands innovate to stay relevant in the new era of digital transformation. As co-founder of Valex Solutions, he provides cutting edge strategy and advisorship for brands interested in AI optimizations, web 3, data-driven marketing, AR/VR, and supply-chain/cross border solutions. In addition to his work aiming to support brands with their innovation goals, Alex spends his time as an investor at venture funds. 

Hello,
I am

Alex.

A true original leader in retail, Alex began revolutionizing supply-chain and merchandising pipelines in the 1990s. His systems yielded the fast fashion movement and Forever 21 brought him on to become their President. He spent 20 years as President at Forever 21 scaling it from 100 stores to over 800 and revenue increased from the hundreds of millions to the billions.

Now, Alex is implementing strategies and solutions to help major brands innovate to stay relevant in the new era of digital transformation. As co-founder of Valex Solutions, he provides cutting edge strategy and advisorship for brands interested in AI optimizations, web 3, data-driven marketing, AR/VR, and supply-chain/cross border solutions. In addition to his work aiming to support brands with their innovation goals, Alex spends his time as an investor at venture funds.

Work With Us.

Find out how Valex Solutions can help you design and implement tech innovation strategies to give you a major edge in this digital era.